Where luxury, sustainability and attention to detail come together to create a new concept of home.
For everyone
6 languages
For every taste
Customisation of your home
For you
Exclusive services
Welcome to RH Privé
Owners Club
About us
We are the leading eco luxury developer on the Costa del Sol. Established in 2015, we specialise in new residential developments and unique work centres. In one of the most internationally demanded locations, the Costa del Sol, we offer sustainable luxury homes in the most desirable locations for our international clients.
At RH Privé we are dedicated to serving the community and society, fulfilling our mission with enthusiasm and honour, guided by our principles. We create value through the features of our products, and we strive to make a positive impact in every location we develop, earning the trust of all the stakeholders and communities with whom we collaborate.
What drives us
— Our values
Our commitments
— Sustainability Decalogue
Real sustainability
It's not what we say, it's what we do.
All this may sound like just words, but not to us.
Our commitment to sustainable development is always translated into action.
Here you can see in detail everything we do to fulfill it.
Materials and waste management
Energy efficiency
Efficient use of water
Ecosystem protection
Bioclimatic design
Our team
A multidisciplinary team
- Focused on you
At RH Privé we have a professional team specialised in the real estate sector, allowing us to provide a complete service to our clients and partners:
- Architecture and design
- Project management
- Technical and quality management
- Construction management
- Client services
- Marketing
- Finance and administration
- Sales
- Legal assistance
- Operations and sustainability
- Maintenance
- HR
Meet our Leadership Team
International Executives
- with extensive experience and strategic insight
RH Privé’s executive team embodies close, human, and expert leadership, dedicated to excellence and long-term value in every project.
Guillermo Rodriguez
CEO
Graduated Cum Laude in Architecture from the University of California, Berkeley.
Alongside his father and brother, he began developing Reserva del Higuerón in the 1990s, delivering more than 400 homes.
After serving as President of the company until 2015, he founded RH Privé, where he has successfully overseen the development of over 26 luxury real estate projects.
Pilar Gutiérrez
CFO
With over twenty years of experience in financial management, she has held senior strategic roles in prestigious firms with board-level exposure.
As a former director at leading firms such as KPMG and Sareb, she is renowned for her strategic vision, analytical strength, and results-oriented leadership.
Today, she contributes her expertise to RH Privé after returning to her hometown of Málaga.
Alaaddin Ismail
DIRECTOR OF CONSTRUCTION
An engineer and physicist educated at Carnegie Mellon University (USA), with over eight years of experience in construction and the leadership of international projects.
Of multicultural background, he combines innovation, precision, and sustainability to drive high-quality real estate development.
Antonio Hidalgo
PROJECT DIRECTOR
With nearly thirty years of experience at Reserva del Higuerón, he has been involved from the very beginning in the planning and development of one of the benchmark luxury communities on the Costa del Sol.
Renowned for his extensive experience and technical vision, he ensures excellence and long-term value in every project.
Cristina Martín
HEAD OF SALES MANAGEMENT
Holds a degree in International Relations from Carnegie Mellon University and a Master’s in Security Studies from Georgetown University.
After more than a decade in the United States, she returned to Spain in 2023 to join the real estate sector, bringing a strategic and globally informed perspective to analysis, management, and client relations.
Bárbara Benítez
MARKETING DIRECTOR
With over fifteen years of experience in marketing, branding, and digital strategy, she has worked across multiple industries developing positioning and growth initiatives.
After beginning her career in Madrid, she relocated to the Costa del Sol, where she drives brand growth and visibility within the luxury real estate sector.
Anie Quesada
HR DIRECTOR
With over seven years of experience at RH Privé, she has contributed to the company’s growth through various roles, bringing a comprehensive understanding of people and organizational dynamics.
She currently leads the Human Resources department, driving a people-first culture that fosters talent, trust, and continuous growth.
Our history
1990
The beginning of a great story
In the early 90’s, Guillermo Rodriguez, father of our CEO, buys the land to found Reserva del Higuerón, one of the most renowned luxury communities on the Costa del Sol.
90's
From parents to sons
The Rodríguez brothers, together with their father, begin with the project and planning of this community, designing a luxury community with all types of services and security.
2000
First of many
We deliver the first homes in Reserva del Higuerón.
2000’s
More than 400 homes
We develop more than 400 homes (single-family, semi-detached and multi-family) consolidating the Reserva del Higuerón community in the market as the benchmark it is today.
We also develop all the services that our owners now have access to: Security, health and wellness spa, and sport club, promoting padel and contributing definitively to the status that this sport boasts today on the Costa del Sol.
2005
Beyond luxury
The official opening of one of the leading health and wellness spas on the Costa del Sol. At this moment, this opening is the first of its kind in the south of Spain, as there is no other spa with the services and the size it offers.
It was a risky bet, only supported by the goal of providing the best to this luxury community.
2015
Reserva del Higuerón Privé
Reserva del Higuerón Privé is born. Guillermo Rodríguez, co-founder of the Reserva del Higuerón community, decides to create his new luxury real estate development company.
2016
The new brand
We launched the first developments under this new brand.
2017
Continued development
Construction of the developments begins and the first homes are delivered.
2018
With our partners
We launched what has become one of our most iconic developments: Stupa Hills.
Our first collaborative project with partners, Stupa Hills became a complete success in the market, with 4 phases built and delivered. So much so, that a second launch in the same area is currently being planned.
2019
More than housing
We completed and delivered our first office building: RH Privé Work Center| Altos de Higuerón.
2020-
2022
We don't stop
During the pandemic, we continued working and launching the developments that will crown the Reserva del Higuerón complex: Seaviews Reserve, Peninsula Villas, The Bay and Carat, our flagship project.
These developments complete the urbanisation plan developed in the 90s.
2022
RH Privé Estates
RH Privé Estates is born.
Due to the volume developed, the interest of the market, and the international demand, Our commercial agency is constituted, allowing us to give service to the commercial agents and direct clients under strict quality standards.
2023
RH Privé
Reserva del Higuerón Privé expands its boundaries by launching Reserva del Chaparral, with the developments of Pine Valley Villas and The Line, a new community that promises to raise the standard of luxury, sustainability and quality of Reserva del Higuerón in the Chaparral area of La Cala de Mijas.
We also start to develop a second collaboration with partners in the area around Mijas Pueblo, Mijas Seaviews.
The brand Reserva del Higuerón Privé becomes RH Privé due to this territorial expansion.
2024
A new Work Center
We continue to expand our areas of action with the purchase of new plots. We are expanding our Work Center business line with the upcoming launch of the RH Privé Work Center| Higuerón Playa, which will be one of the office buildings closest to the sea, with enviable views.
2025
Consolidation
Owners of Phase I at Carat are already enjoying the impressive amenities that define the true luxury of this development, our flagship project and one we are especially proud of. At the same time, construction is well underway on Phases II and III.
Pine Valley Villas, a proven success in the market, is currently at its peak level of construction activity.
This year will be remembered for the launch of our first urban project in Fuengirola, 7 Olas, which has already achieved undeniable success in the market.
But this is not the only project we have launched; we have also reactivated our most successful joint venture with the launch of the second phase of Stupa Hills, one of the most iconic developments of the company and of the Costa del Sol.
After a year of tireless work and the great efforts of all departments, we close 2025 with a clear consolidation in the international real estate market on the Costa del Sol and move forward with renewed strength towards a 2026 that is expected to be outstanding.
...
And from now on...
From now on, you too can write part of our story. We are happy to be part of yours.
Partners
We love teamwork
Since 2018 we have been collaborating with partners on specific projects. Our partners’ different points of view, together with our experience and vision, allow us to launch successful projects on the market that have become great best-sellers.
Projects with partners
2 projects
Development
+548.000 sqm
GDV
€ 140.000.000
Stupa Hills I & II
The location of Stupa Hills is very special and probably the best in Benalmadena. It is a balcony looking onto the Mediterranean Sea with an aura of powerful energy, as it is situated beside the Buddhist Enlightenment Stupa.
A new home concept that will help you revive your senses.
At RH Privé we would like to invite you to a new lifestyle, a home where dreaming and sensing will be predominant. Welcome to Stupa Hills.
The new Phase II is here, designed for those who wish to be part of a one-of-a-kind project.
INFO
3 bedrooms
2 bathrooms + toilet
Open-plan kitchen
Air-conditioning
Video intercom
Community pools
Mijas Seaviews
Mijas Seaviews relies on sustainability as an elemental part of the project.
The use of waterfall gardens as an architectural element to ensure the privacy of its inhabitants confirms that the design of this development is truly remarkable.
UNITS
20 apartments
5 penthouses
20 Apartamentos
5 Áticos
2 Sky Villas
Guillermo Rodríguez,
CEO at RH Privé
Cum Laude B.A. in Architecture from the University of California, Berkeley. Councillor of Urban Planning of the Town Council of Fuengirola during two legislatures, and president of Reserva del Higuerón for 15 years (2000-2015). Family man, with four daughters and a deep love of the sea.
Letter from the CEO
Passion
for what we do
RH Privé was born out of the need to provide a service of excellence to our clients, where sustainability, quality and exclusivity are our mantra.
We specialise in complete urban developments, where the communal environment is as important as the home itself.
Through quality and a firm commitment to innovation in construction techniques and cutting-edge technologies, we focus on designing more sustainable buildings and communities, controlling the impact on the land and transforming it into a positive effect.
We add value to an already premium site, with exclusive and unique locations.
We take care of all aspects of the project to add value to the quality of life of our owners, taking special care in the design of the buildings, green areas and community services. We create a global product that caters to the needs of our most discerning international clients.
Welcome to eco luxury development on the Costa del Sol.
